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Missoula council approves TBID hotel-fee increase to $4 per night
Summary
The Missoula City Council voted 8-1 to raise the Tourism Business Improvement District nightly hotel fee from $2 to $4 beginning July 1, 2025; supporters said the modest increase funds visitor promotion and events, while one councilor expressed concern about local cost impacts.
The Missoula City Council voted 8-1 on May 20 to increase the Tourism Business Improvement District nightly hotel fee from $2 to $4 per night, with the new fee effective July 1, 2025.
Council Member Nugent moved the resolution to raise the fee; the motion passed after a roll-call vote. Council Member Proseka cast the lone opposing vote.
The increase drew support from councilors who said TBID revenue helps pay for airport flight guarantees, event recruitment and marketing that bring visitors and local spending into Missoula. Council Member Campbell said the TBID and Destination Missoula have “very detailed financial reports” and are “good stewards” of the money. Dan Monahan, identified as president of the TBID board and general manager of the DoubleTree Hotel, told council the board unanimously recommended the increase after public outreach and noted the last fee change occurred in February 2013.
Councilors discussed the economic scale of local tourism during the committee hearing leading to the council vote; Campbell cited overall tourism-generated dollars for the region during remarks to the council.
The council set the fee increase by resolution rather than an ordinance; the city clerk recorded the roll-call vote and the resolution will be implemented according to the TBID’s administrative process.
Supporters framed the change as a modest revenue tool that shifts cost to visitors rather than raising general taxes; dissent cited concerns about making lodging relatively more expensive for in-state visitors and families. The council did not amend the resolution on the floor. The TBID and city staff will oversee implementation and communication to lodging operators ahead of the July 1 effective date.
