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Council directs staff to negotiate digital‑billboard standards after debate over swap‑down, locations and illumination
Summary
After a lengthy hearing the council asked staff to negotiate detailed standards and return with an ordinance for digital billboards and a swap‑down mechanism, limiting changes to unincorporated county roadways including interstates and State Road 44; the council emphasized illumination limits and swap‑down ratios.
The Volusia County Council discussed a private request to change county code to allow additional off‑site and digital billboards on May 20 and directed staff to return with draft ordinance language and negotiated terms after public comment and debate.
What the request asked: An attorney for a billboard owner asked the county to expand where off‑site (off‑premises) billboards are permitted in unincorporated Volusia County and to permit digital billboards. The applicant proposed a “swap‑down” that would allow one new digital face for every four nonconforming…
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