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Marketing director reports strong digital growth; trolley tours, influencer campaigns and billboard buys ramp up
Summary
Marketing staff told the Jefferson County Board of Tourism that paid social and organic traffic rose year over year, influencer visits are generating content for broader promotion, and paid trolley tours and billboard placements will expand outreach this season.
Jefferson County tourism’s marketing director provided a wide-ranging update on campaigns, metrics, influencer visits and upcoming promotional placements, saying paid and organic channels have produced notable gains and that the county’s new paid trolley tours will launch this month.
Why it matters: The board heard data the marketing team said shows increased online engagement and targeted ad placements in regional outlets — information the board tied to visitor-center traffic, tour bookings and partner promotion.
What staff reported: Sarah (Marketing Director) said major campaigns produced measurable engagement: "All of our paid socials really…
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