Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Budget 2026 topic
No spam. Unsubscribe anytime.
Tourism commission proposes airport campaign, roadshow in 2026 budget
Summary
Bob Moore presented the Tourism Commission's proposed 2026 budget on May 12, highlighting a return to advertising in the Atlanta Hartsfield–Jackson airport, participation in a Louisville roadshow and an app/airport line item totaling $73,000 (including $4,000 for an app). The budget will return for council approval.
Bob Moore, representing the Tourism Commission, presented the proposed fiscal 2026 tourism budget to the Radcliffe City Council on May 12, 2025, noting two new or renewed outreach efforts: participation in a Louisville travel roadshow and a multi-month advertising presence at Atlanta Hartsfield–Jackson airport.
Moore said the commission budgeted for the Louisville roadshow (a January event) because prior roadshows had seen declining foot traffic and the commission expects a stronger return in Louisville. He described the Atlanta campaign as a Wi‑Fi/text and large‑screen effort intended to reach travelers during a prolonged placement; Moore said the airport push had produced measurable website traffic in previous years when the commission used ARPA funds.
On cost, Moore said the airport/advertising line totals $73,000 in the draft plan and that $4,000 of that amount is for an associated app. He also told the council the tourism office has seen an uptick in hotel tax revenue, in part because local hotels raised room rates to cover higher labor costs; he noted the local 3% add‑on tax increases city receipts when hotels raise rates.
Council members asked questions about timing and expected outcomes. One council member asked about an empty hotel property near Molino's; Moore said the property's ownership and price expectations — not the tourism office's operations — explain its long vacancy. Moore invited council members to contact Kelly or himself with follow-up questions and noted the proposed budget will appear on a future agenda for approval.
No vote on the tourism budget occurred at the May 12 meeting; Moore said the item would be placed on the next agenda for approval.
