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Capitola sees drop in parking revenue; city plans app payments and bail‑schedule review

May 16, 2025 | Capitola City, Santa Cruz County, California


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Capitola sees drop in parking revenue; city plans app payments and bail‑schedule review
Capitola staff told the City Council that parking revenue and citation income are down sharply compared with earlier years, and they proposed a series of administrative changes intended to stabilize the parking fund.

Chief Ryan and finance staff said parking revenue was trending below budgeted expectations; staff identified several contributing factors including equipment downtime at pay stations, changes in short‑term use, and distribution of parking passes. The finance staff is preparing both a report on who holds city parking permits and passes and a detailed accounting of parking program revenues and costs.

To reduce reliance on aging pay‑station hardware, staff proposed expanding app‑ and web‑based payment options and noted the city is paying about $2,100 monthly to a vendor that supports the physical pay stations. The administrative services presenter also said staff will propose a revised bail schedule (the fine amounts associated with citation types) after comparative research and a Finance Advisory Committee review.

Council members asked staff to provide a detailed list of parking pass holders, clarify which passes are valid when (for example, junior‑guard passes are valid only during program sessions, not weekends), and return with options to increase revenue through fee adjustments or operational changes. Staff said they will include a parking revenue breakdown and a bail‑schedule proposal at upcoming budget discussions.

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