Commission discusses centennial, billboard refresh and tourism task-force options; brand-license considered
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Summary
Commissioners discussed replacing three city billboard vinyls tied to centennial branding, considered a license agreement for use of a city word mark, and debated whether to reconstitute a tourism/centennial task force or continue current support for external groups.
The commission reviewed proposals to refresh three city billboard vinyls tied to the city’s centennial and discussed whether to reconstitute a city-led tourism or centennial task force.
Staff described receiving complaints about the current billboard color scheme and recommended updated artwork tied to tourism and the centennial. A tourism liaison said the proposed colors were recommended by the tourism department to align with centennial materials. Commissioners discussed whether to make all three billboards the same, two the same and one different, or have unique designs for each site. A motion for approval of the billboard replacements was made and recorded in the transcript with a motion and apparent approval.
Separately the commission considered a license agreement with Diane 66 Outlaw LLC and Tucumcari Hospitality LLC for use of a city word mark (the transcript refers to a "word mark"). Staff identified a single individual from the applicant company as the contact. A motion and second were recorded in the discussion; the transcript excerpt does not contain a full roll call or final signed license document in the audio excerpt.
Commissioners also revisited whether to relaunch a centennial/tourism task force. One commissioner summarized that an earlier task force of roughly 13–16 people had dissolved for lack of communication; commissioners debated whether a new city task force was necessary or whether to continue supporting existing external groups that currently handle tourism activity. One motion recorded stated the city would not form a new city task force and would continue to support currently funded external efforts; commissioners indicated support in the audible record.
Staff and commissioners noted funding constraints for tourism promotions and the need to prioritize money for the convention center and basic event infrastructure (tables, chairs, projectors). No specific centennial grant awards were listed in the excerpt.
