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LADOT reports revenue from transit vehicle advertising; new contract will allow ads on electric vehicles
Summary
LADOT told council committees it is finalizing a new advertising contract that will allow ads on about 150 newer electric vehicles; the department reported receiving $423,000 last fiscal year (60% share) and $97,000 through September of the current fiscal year, funds deposited to Proposition A accounts.
Los Angeles Department of Transportation staff told the Transportation Committee on Oct. 22 that LADOT is finalizing a new transit-vehicle advertising contract and that the new agreement allows advertisements on recently added electric vehicles.
Jana(n) Smith, supervising transportation planner over transit operations, told the committee LADOT released a request for proposals in December 2023 and is moving forward with a contract with the same provider that held the prior agreement. Under the contract terms described by Smith, LADOT receives 60% of advertising revenue…
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