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Santa Clara approves $1 million seed program for Super Bowl 60 and FIFA World Cup activations, seeks sponsors and monthly reports
Summary
The City Council authorized up to $1 million in seed funding and directed staff to develop sponsorship packages and monthly updates to support community events and art activations tied to Super Bowl 60 and FIFA World Cup 2026, and asked for a formal report in January on fundraising and event plans.
The Santa Clara City Council on Oct. 21 approved a city seed fund of up to $1 million to support community events and public‑art activations tied to hosting Super Bowl 60 and FIFA World Cup 2026 matches at Levi’s Stadium, and directed staff to pursue sponsorships and report back monthly with a formal update at the council’s first meeting in January.
The vote followed months of community engagement led by the city’s Economic Development and Marketing Committee and a public “call for proposals.” Staff presented a prioritized list of proposed activations ranging from watch parties and concerts to night markets, a STEM innovation event, corridor public art and a potential family event at Levi’s Stadium.
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