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Reno council directs staff to refine RDA brand using Option 1A and bring back color palettes
Summary
Council debated proposed branding for the Reno Redevelopment Agency and approved a motion to proceed with design premise “Option 1A,” asking staff to return with color palette alternatives tied to the city flag and brand. The motion passed on the record and staff will incorporate council input when producing the final brand package.
Council members discussed logo and color proposals for the Reno Redevelopment Agency brand and voted to proceed with a staff recommendation to move forward using the graphic premise identified as Option 1A, with additional work on color palettes.
Several council members said they prefer the RDA identity to feel closely tied to Reno’s existing brand and flag colors (blue and gold) rather than a wholly separate identity. Councilmember Ebert and others urged using colors that clearly signal the redevelopment agency’s connection to the City of Reno. At least one councilmember questioned whether the proposed mark clearly communicates “Reno redevelopment” and urged the design team to consider legibility and immediate recognition.
Councilwoman Taylor moved to adopt the staff recommendation to pursue Option 1A and direct staff to return with color palette options reflecting the body’s feedback; the motion received a second. Council discussion clarified that the direction was to take the Option 1A premise, explore palettes (including tying elements to the city flag), and bring a final brand package back for adoption. After discussion a motion was called and passed; staff will incorporate council input and return with revised materials.
