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Experience Olympia & Beyond outlines 2025 midyear adjustments and 2026 budget proposal
Summary
Experience Olympia & Beyond presented midyear adjustments to its 2025 budget and a proposed 2026 plan that maintains marketing and sales priorities while noting reduced grant prospects and modest investment income; commissioners asked about the organization's role in marketing around upcoming FIFA fan zones.
Experience Olympia & Beyond presented its midyear budget adjustments for 2025 and a proposed budget for 2026 at the Thurston County Board of County Commissioners work session on Oct. 22.
Kelly Campbell, executive director of Experience Olympia & Beyond, said the organization revised its 2025 budget to reflect actual receipts and city LTAC (lodging tax advisory committee) awards and outlined a 2026 proposal that keeps marketing and sales as primary expenditures. “Each city's LTAC award varies annually,” Campbell said, noting the most recent awards the organization reported: Lacey $100,000; Tumwater $43,825; Olympia $168,635; and Yelm $4,000. Campbell said the organization did not apply for the county LTAC in 2025.
The nut graf: The presentation showed continued emphasis on research-driven marketing, media attribution, event sales and sports sponsorships as the means to drive out-of-county visitor spending, while acknowledging grant funding uncertainty for 2026 and…
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