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Research report: spring travel lifted hotel revenues in March; forecast sees modest growth for 2025
Summary
Staff presented spring performance metrics showing March gains in occupancy and RevPAR, a mixed April, short-term rental growth, and an annual forecast projecting about 17.3 million visitors to Davidson County in 2025 with potential international declines.
CBC research staff presented spring travel results and a full-year visitor forecast, reporting strong March hotel performance, softer April results, continued growth in short-term rentals and a cautiously positive outlook for 2025.
Bruce (research staff) said Davidson County hotel occupancy in March rose to 71.8 percent, rooms sold grew 3.6 percent and RevPAR increased 3.9 percent, producing a roughly 6 percent increase in room revenue year over year. He attributed March’s strength to a shift in the Easter holiday and a heavy event calendar, including multiple conventions at Music City Center and the Gaylord.
April was less robust: occupancy was reported at 71.8 percent but down 3.9 percent year over year, the county inventory increased to about 41,500…
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