Prescott Valley Days Parade spotlights '50 years of superheroes' with community groups and longtime sponsors

The Prescott Valley Days Parade in Prescott Valley celebrated a "50 years of superheroes" theme during a live broadcast, announcer Lisonbee Flannery said, as dozens of local organizations, businesses and public-safety units marched and rode in the procession.

The theme was intended "honoring all the people that have worked so hard over the years to make Prescott Valley the wonderful town you have seen today," Flannery said. Co-announcer Heidi Doms Foster introduced many of the parade entries and sponsors and noted public-safety participants including the Prescott Valley Police Department.

Why it matters: the parade functions as a community showcase for volunteer organizations, schools and local businesses and highlights long-running civic partnerships and services that residents rely on, from emergency response to education and charitable programs.

Most of the parade route featured municipal and nonprofit groups. The Prescott Valley Lions Club and the Prescott Valley Chamber of Commerce were identified as principal organizers and sponsors. The Prescott Valley Police Department and the Central Arizona Fire and Medical Authority (CAFMA) appeared, the latter displaying a historic 1976 Ward LaFrance engine now used for public education. "Your Prescott Valley Police Department is always here to serve and protect the community," Doms Foster said during the broadcast, which also stated that Prescott Valley ranks as the third-safest community in Arizona on the announcer's broadcast.

Local schools and student groups comprised a large portion of the procession. The Bradshaw Mountain High School JROTC color guard and marching band — introduced by Flannery and Doms Foster — led segments of the parade; the band was described as approximately 80 members strong and credited with recent competition awards. Franklin Phonetic School (a K–8 charter school) and Prescott Valley Charter School were also introduced; the charter school announced plans to add 11th grade in the coming school year and pursue a K–12 expansion in the future, as described during the broadcast.

Volunteer and civic organizations were prominent. The Yavapai County Jeep Posse, formed in 1952 and described by the announcers as a search-and-rescue and evacuation volunteer group, participated; the broadcast noted the posse conducts more than about 80 searches per year. Other nonprofits and service clubs included the Kiwanis Club of Prescott Valley, Girl Scouts (Yavapai Sky Service unit), Prescott Valley Clovers 4-H Club, the Prescott Valley Historical Society, the Alzheimer's Association, Good Samaritan and Marley House hospice services, and American Legion Post 108.

Local businesses and sponsors also marched or rode in the parade and were introduced by name on the broadcast. Sponsors and commercial entries named in the program included Jacobs (water and wastewater services partner), Prescott Valley Transmissions, Arizona RV Sales and Service (listed at 6750 E. Stout/State Route 69), Auto Works (noted as operating 10 service bays), Pioneer Title Agency, WAFED Bank, Yavapai Waste Solutions (offering roll-off bins), pools/spa retailers, and local radio and media groups celebrating broadcast anniversaries.

Yavapai College served as an event sponsor and was promoted during the broadcast for academic and workforce training offerings; announcers referenced the college's presence in Prescott and a Prescott Valley site on Glassford Hill Road. The broadcast also repeatedly framed the parade as an example of Prescott Valley's volunteer culture and civic engagement.

The broadcast was descriptive and promotional in tone; no formal decisions, votes or policy actions were announced. The presentation emphasized heritage, fundraising and community outreach rather than municipal policy or budget measures.

The parade coverage concluded with thanks to parade sponsors and a note that the broadcast would be available on local channels and streaming platforms, and with the announcers inviting viewers to enjoy the remaining Prescott Valley Days activities.