Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
CalVCB’s $3 million public‑awareness campaign reports millions of impressions, rise in self‑filed applications
Summary
CalVCB staff and vendor Civilian reported the statewide $3 million awareness campaign has delivered tens of millions of impressions and coincided with a measurable increase in traffic and self‑represented applications; critics at the meeting said outreach cannot substitute for fixing systemic obstacles to compensation.
CalVCB staff and their marketing vendor, Civilian, told the board the statewide $3 million awareness campaign launched in April 2024 has delivered large reach and measurable website engagement and that preliminary results show a modest increase in self‑filed compensation applications.
Deputy Executive Officer Katie Gardenas said the campaign is funded by one‑time money appropriated in the 2022 budget act and is intended to reach underserved communities statewide. Civilian presenters — Carly Wagner (senior project manager), Lisa Welborn (director of media services) and Camilla (Camellia) Moreno Zolzadeh (director of strategy and insights) — described the campaign’s goals and performance metrics.
Civilian reported that between the campaign launch in April…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
