CCB launches Las Vegas billboard campaign urging consumers to 'buy legal'
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Summary
The Cannabis Compliance Board launched a digital billboard and online campaign in Southern Nevada urging consumers to purchase cannabis only from licensed retailers and directing consumers to the CCB website for verified licensee locations.
The Cannabis Compliance Board announced a digital billboard and online public-education campaign in the Las Vegas Valley designed to steer consumers toward licensed, tested cannabis products.
Executive staff said the pilot runs through June and includes 17 digital placements across the Las Vegas Valley, with placements near the state line, the airport, the resort corridor, downtown and major highways. The campaign tagline shown on the creative is “Don’t gamble on safety — buy legal cannabis.” The CCB’s website (ccb.nv.gov) includes an interactive map and a list of licensed dispensaries and their product offerings.
CCB staff said the campaign is a pilot limited to Southern Nevada given current budget constraints; the board plans to track week‑to‑week website clicks and to consider expanding or pivoting the approach based on measured engagement. Staff also noted an ongoing public education collaboration with state transportation and public-safety partners on social-media messaging.
Why it matters: The campaign aims to reduce the illicit market by encouraging purchases from regulated businesses where products are tracked and tested. Staff emphasized that delivery to the Las Vegas Strip is not legal under Nevada law and urged consumers to confirm a seller’s license.
Details: The pilot is funded from the CCB’s communications budget; staff said the campaign was negotiated to maximize placements within available funds and that the agency will report web‑analytics comparisons as the pilot runs.
The board did not take formal action on the campaign at the May 15 meeting; it was presented as a briefing item.