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Gym owner says persistence, social media helped revive failing Anytime Fitness
Summary
Tyler Hartley, owner of an Anytime Fitness franchise in Steuben County, described taking over a failing club, working hands-on through early years and a COVID shutdown, using social media to keep members engaged and winning a national franchise award in 2017.
Tyler Hartley, owner of Anytime Fitness in Steuben County, said he took over a failing club, rebuilt membership over several difficult years and used social media during the COVID-19 shutdown to maintain connections with members.
In an interview on the Success Stories in Steuben County podcast, host Casey Kellett asked Hartley about running the gym and the obstacles he faced. Hartley said, “The freedom is a huge part of that. I'm able to come out and do things like this,” and added that flexibility and responsibility motivate him.
Hartley told Kellett that the gym was struggling when he took it over and that the first three years were “an uphill battle.” He described wearing “many, many hats” early on — from cleaning and marketing…
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