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Airport staff discuss hotel‑tax increase and marketing push to attract new airline service

3333329 · May 16, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Airport staff and board members discussed plans to seek a 1% hotel‑occupancy tax increase to create a fund for airline incentives and a marketing campaign; staff said the measure would require broad hotelier support and likely a referendum, and that public trust will be central to success.

Airport staff described a strategy to encourage new airline service by proposing a 1% hotel‑occupancy tax increase to fund airline incentives such as minimum‑revenue guarantees. The plan would require coordination with hoteliers, a campaign to build public support and, ultimately, a voter referendum.

An airport staff member said the idea is to create a dedicated fund so the city can offer airlines some financial certainty during the first two years of a new route. He said: “It is not as easy as... just meet with…

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