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Airport staff discuss hotel‑tax increase and marketing push to attract new airline service
Summary
Airport staff and board members discussed plans to seek a 1% hotel‑occupancy tax increase to create a fund for airline incentives and a marketing campaign; staff said the measure would require broad hotelier support and likely a referendum, and that public trust will be central to success.
Airport staff described a strategy to encourage new airline service by proposing a 1% hotel‑occupancy tax increase to fund airline incentives such as minimum‑revenue guarantees. The plan would require coordination with hoteliers, a campaign to build public support and, ultimately, a voter referendum.
An airport staff member said the idea is to create a dedicated fund so the city can offer airlines some financial certainty during the first two years of a new route. He said: “It is not as easy as... just meet with…
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