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Visit Tampa Bay reports strong midyear growth: occupancy, hotel taxable revenue and economic impact up sharply
Summary
Visit Tampa Bay presented midyear performance to the Tourist Development Council, reporting year‑to‑date revenue about 17% above prior year, six consecutive months of hotel taxable revenue over $100 million and a new economic impact study showing more than $9.4 billion in county visitor spending for 2024.
Visit Tampa Bay’s executive staff reported robust midyear tourism performance to the Hillsborough County Tourist Development Council on May 15, citing strong occupancy, higher average daily rates and rising hotel taxable revenue.
Santiago (Visit Tampa Bay) said year‑to‑date tourist development revenue was running roughly 17% above the prior year and noted April’s collections were up 3.9% compared with the same month last year. He also said the county has about “a little over 26,000 hotel rooms” and that hotel taxable…
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