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County reviews $150,000 marketing production proposal featuring Dennis Quaid; commissioners asked to consider $28,000 contribution in 2026 budget
Summary
Commissioners heard a marketing proposal May 15 from Show Me Christian County and a production team led by Dennis Quaid that would produce a 45–50 minute program about Christian County and asked the county to consider a $28,000 contribution toward a roughly $150,000 production.
Commissioners heard a marketing proposal May 15 from Show Me Christian County and an outside production team led by actor and presenter Dennis Quaid that would produce a 45–50 minute program about Christian County plus shorter 5- and 1-minute segments for broader distribution.
Presiding Commissioner summarized the pitch and said the production team suggested the program would cost about $150,000 in total and asked whether the county would contribute $28,000. He said the proposal claims national exposure "in all 50 states" and that the campaign could raise the county’s profile with investors and businesses.
Stevie, identified as a representative of Show Me Christian County, accompanied the presentation. Commissioners asked for the proposal packet; the presiding commissioner said additional material would be provided to them and that the county would not decide at the May 15 meeting. Instead, commissioners discussed the prospect of adding a county marketing line item for the 2026 budget and requested staff and the auditor to include a marketing allocation for consideration.
Why it matters: county officials said focused marketing could attract business and support for the county’s ongoing campus and development efforts; commissioners emphasized that any county contribution would need to be budgeted and publicly reviewed.
Proposal details provided in the meeting: the production group offered a long-format show (45–50 minutes) and shorter 5- and 1-minute segments; the total production cost quoted was approximately $150,000 and the production team requested a $28,000 county contribution. Commissioners noted Show Me Christian County had recently placed promotional content with publications including National Geographic for the Route 66 centennial.
The commission took no funding action at the meeting. The presiding commissioner said staff would provide copies of the materials to commissioners and suggested the county consider adding a marketing budget for 2026; he also praised county staff for their success in obtaining grant funds that support county services.
Ending: The item was informational; commissioners directed staff to include a potential marketing allocation in next year’s budget process and to circulate the production materials for review before any vote.
