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Citrus County reports record hotel occupancy, national press pickups and new scallop-season marketing
Summary
Staff reported unusually high occupancy and RevPAR figures, national media coverage for local businesses, and a scallop-season campaign and training for scientific scallop surveys; the board heard details on social media staffing, PR placements and a planned Visitor Center redesign.
Visit Citrus staff told the Tourist Development Council on Thursday that hotel occupancy and revenue metrics are strong, the destination has attracted national media coverage and the bureau is launching targeted campaigns for scallop season.
Staff presented county hotel metrics showing occupancy in the 80% range for January–March and year‑over‑year increases in revenue per available room (RevPAR). The council heard that Plantation Kings Bay Lodge remains partially unavailable because of hurricane recovery but other properties are reporting strong demand.
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