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Board signals go‑ahead on “O Pride” lion brand; trustees ask for brand guidelines
Summary
After reviewing survey results and design work, trustees agreed to proceed with the district’s new lion imagery tied to the ‘O Pride’ name and asked staff for brand guidelines and a rollout plan ahead of OHS Day.
Ossining — Board members signaled support May 7 for moving forward with new district branding that pairs “O Pride” with lion imagery and asked district communications staff to provide brand guidelines and a rollout plan.
Background and survey results: trustees discussed prior community engagement and an online survey that asked whether the district should keep “O Pride” as part of its new brand. Board members cited results showing a majority of respondents favored keeping the “O Pride” name; one board member reported a 57% affirmative figure in the survey summary that staff reviewed with the board.
Board discussion and direction: trustees debated whether to develop school‑specific mascot variations (for elementary and middle schools) or to roll out a single system‑level lion identity and then add variations over time. Several trustees said they favored moving forward with the primary lion design paired with “O Pride” and recommended the communications team finalize brand guidelines explaining authorized uses, fonts and color palette. Trustees also asked staff to advise on trademark and intellectual‑property protection for the new logo and to estimate timing and cost for optional school‑specific mascots.
Why it matters: district branding can affect school spirit, merchandise and licensing. Trustees said they want a consistent visual identity, clear approval procedures for use, and a measured approach to any additional mascot work in order to control costs.
Statements and sources: the discussion was led by board members and the communications committee; committee members said communications director Nicole (last name in materials) is preparing brand guidelines and will present font and logo options to the board. Trustees asked staff to bring a timeline and cost estimate for expanding mascot artwork to the elementary and middle schools if the board decides to do so.
Next steps: communications staff were asked to finalize and share brand guidelines, confirm whether legal protection (trademark) is required or advisable, and prepare an implementation plan for presentation to the board. The district plans a public rollout event tied to OHS Day.
