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BCTV/WBNH expands underwriting program and set radio advertising package for small businesses
Summary
The BCTV/WBNH board told the council it will add underwriting inventory and launch a low‑cost radio package — 30 underwriting messages for $300 — aimed at local small businesses; the council approved changes to BCTV/WBNH policies.
The BCTV/WBNH board briefed the council April 20 on an expansion of underwriting inventory and a new radio underwriting package aimed at small businesses, and the council approved recommended policy changes for BCTV and WBNH.
Station board members and staff said underwriting sold under FCC underwriting rules is structured to avoid price mentions or calls to action and is intended to support the town‑run public media…
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