Jackals Media Group outlines turnkey concert series for Dawsonville park
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Summary
Jackals Media Group presented a proposal at the DDA meeting on May 8 for a downtown concert series featuring two summer events, a sponsorship-led budget, production services and local vendor coordination; the DDA discussed logistics, public-safety needs and funding but took no formal vote.
Jackals Media Group representatives presented a turnkey plan for a downtown concert series at the Downtown Development Authority meeting on May 8, 2025, proposing two main concerts with opening acts, sponsorship tiers and production services for Main Street Park. The group said it would handle artist booking, sound, stage, LED video wall and sponsor coordination while sponsorship revenue and a potential city contribution would cover costs.
The proposal emphasized economic and community benefits: increased foot traffic for downtown businesses, sponsorship revenue, vendor opportunities and a multi-year plan that could seed future infrastructure such as an amphitheater. Presenter Steve described the approach as not only “bringing the music” but also helping organize local businesses as logo sponsors and building promotional material and video for future seasons.
Details presented to the DDA included a two-concert pilot, a sponsorship-driven budget and production options. The presenters said band fees in their proposal are typically about $1,000 for the acts they book; higher-profile tribute acts can cost $5,000–$6,000. The plan would use an LED video wall for sponsor logos and provide full sound, lighting and an event manager supplied by the vendor. The presenters described stage options (portable trailer stage or modular stage sections) and vendor-tent layouts; they also said sponsorship checks would be made payable to the municipality or designated authority, not to the vendor.
City staff and DDA members questioned logistics. City Manager Bob Bowles said public-safety needs would depend on programming and alcohol sales: “If we have alcohol … we’d probably have to have our deputy and maybe 1 or 2 other off duty deputies.” He also said the sheriff’s office has been consulted and EMS presence would likely mirror arrangements used at other town events. Parking would rely on an existing agreement with the Board of Education to use school lots for event parking.
DDA members asked about timing, scale and sustainability. The presenters said Alpharetta’s program—where they run multiple events and build sponsorship each year—served as the model and that Dawsonville’s size makes it a candidate to replicate a smaller, community-focused series. The vendors advised starting smaller and scaling up, and they described outreach steps: creating flyers, contacting local businesses for sponsorships, and activating downtown storefronts with promotional materials.
No formal action, contract or city funding commitment was made at the meeting. DDA and city staff said they would consider the proposal and, if the council directed, draft agreement language for council review and potential partnership. DDA members and city staff also discussed coordinating sponsors, finalizing music selection, and meeting logistics such as trash pickup, port-a-johns/bathroom cleaning, traffic control and handicapped access.