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Buellton Chamber outlines tourism strategy, says occupancy and TOT are up
Summary
The Buellton Chamber, under contract to run the visitor bureau, told the council it markets the city regionally and internationally, leverages partnerships, and has seen occupancy and transient occupancy tax revenues rebound since COVID; the chamber requested continued city funding for visitor services.
Kathy Vreeland, representing the Buellton Chamber of Commerce acting under contract as the city’s visitor bureau, briefed the council on the bureau’s activities and marketing strategy.
Vreeland described the marketing “funnel” that links national programs (Brand USA) to Visit California, the Central Coast Tourism Council, county-level partners and local promotion. The chamber focuses on nearby markets…
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