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Candidate proposes marketing, pathway expansion and outreach to win back open‑enrolled families
Summary
Tyrone Brookens told the board he would study program 'pathways,' develop a project plan, expand marketing with partner organizations and engage families who open‑enrolled out of the district to understand choices and attract students back.
Tyrone Brookens, a finalist for superintendent, said the district should identify and scale programs that attract families, market those strengths and reach out to families who have chosen to open‑enroll elsewhere.
Brookens singled out the district’s career and pathway programs as existing attractions, and suggested analyzing who benefits from those programs and whether they can be introduced earlier in students’ career paths. He proposed developing a project plan that identifies target audiences, marketing channels and measurable steps to scale attractive programs.
Why it matters: enrollment trends drive staffing, facility needs and district revenue. Strategies to attract and retain families can affect budgets and long‑range planning.
Brookens also recommended direct outreach to families who live in the district but open‑enroll elsewhere to learn the reasons for their choice and what changes might bring them back. He proposed partnering with community organizations such as the local chamber of commerce and realtor associations to share district materials with potential homebuyers and to “reframe” data so it tells a fuller story about growth and student progress rather than only summative test scores.
Brookens said he would engage community stakeholders and run a disciplined, honest assessment of “brutal facts” about the district and apply the Stockdale paradox — maintaining faith in success while confronting reality — to guide recruitment and retention strategies.
No formal board decision was taken during the interview.
