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Miami Beach committee backs expanded Art Deco District branding; more outreach and merchandising discussed
Summary
The Land Use and Sustainability Committee on May 8 heard a presentation on a comprehensive branding campaign for the Art Deco Historic District in South Beach focused on heritage tourism, signage, maps and merchandise.
The Land Use and Sustainability Committee on May 8 heard a presentation on a comprehensive branding campaign for the Art Deco Historic District in South Beach focused on heritage tourism, signage, maps and merchandise.
Melissa Berthia, director of the Office of Marketing and Communications, told the committee that “Miami Beach is home to the largest collection of Art Deco buildings worldwide with over 800 contributing buildings.” The proposal includes a new Art Deco District logo, a dedicated webpage (MiamiBeachFL.gov/architecture), updated district signs, a…
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