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Board of Behavioral Sciences adopts advertising rule amendments after public comments on ‘full name’ and former-name permission
Summary
The Board of Behavioral Sciences voted unanimously May 8 to adopt amendments to California Code of Regulations, title 16, section 1811, clarifying that licensees must use the full name on file with the board in advertising and allowing optional use of nicknames or former legal names when the board-filed full name is also shown.
The Board of Behavioral Sciences on May 8 adopted amendments to Title 16, section 1811 of the California Code of Regulations that clarify advertising requirements for licensed and registered behavioral-health providers and allow—under specified conditions—the optional use of a nickname or former legal name in advertising.
The regulation change requires that any advertising include the licensee’s “full name” as filed with the board; at the meeting staff and legal counsel clarified the board’s reading of “full name” to include first name, last name and any middle name or suffix as filed on the license or registration. The adopted language also permits a licensee or registrant to use a nickname or former legal name in advertising provided the advertisement also displays the full board‑filed name and the alternate name is not “false, fraudulent, misleading, or deceptive.”
The board heard a short public hearing portion and four written comments summarized by staff. Shanti Ezerin, state government affairs associate for the California…
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