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City, EDC, chamber and tourism split two-year Placer.ai subscription to inform economic development and tourism
Summary
Council authorized the Economic Development Corporation to subscribe to Placer.ai and split costs among the EDC, city, chamber and tourism: $18,000 year one, $20,000 year two; resulting shares $4,500 year one and $5,000 year two for each of four organizations.
The Mineral Wells City Council authorized the Economic Development Corporation to subscribe to Placer.ai, a location-based consumer data service, with the cost split among four partners: the EDC, the city, the chamber of commerce and tourism.
Presenters said Placer.ai uses anonymized cell‑phone location data to estimate consumer visitation patterns,…
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