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Tourism director reports $47 million in 2024 visitor spending; Q1 hotel revenues roughly match 2024
Summary
Alpine's tourism director told council that statewide data show about $47 million in direct visitor spending in Alpine for 2024. Quarterly hotel revenue and sales-tax receipts for early 2025 were similar to 2024 and 2023, but staff noted a short-term downward trend in total annual travel spending over the last three years.
Chris Ruggia, Alpine's director of tourism, presented the city's first-quarter tourism dashboard and related data at the May 6 council meeting, saying state figures show $47 million in direct visitor spending in Alpine for calendar year 2024.
Ruggia told council that the city's confidential hotel-revenue snapshots from its largest properties show January 2025 matched 2024, while February and March were slightly higher than the same months in 2024 and 2023. However, he said the…
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