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Council reviews $30,000 branding line and park signage plans in tentative budget
Summary
Councilmembers discussed a proposed $30,000 branding allocation and plans to update park placards and signage; staff said much of the funding will support a phased rollout and maintenance of new placards to reduce future replacement costs.
Centerville staff walked councilmembers through a tentative $30,000 budget allocation for new branding and related marketing, including updated park signs, placards and some advertising. Staff said roughly $20,000 of the $30,000 would fund new branding and the remainder would support regular marketing activities.
Councilmembers questioned rollout timing and whether recently ordered concrete park signs would be replaced. Staff said existing large signs would not be replaced; the plan instead calls for adding a removable bronze placard to many park signs so that a future rebrand would require replacing only the small placard rather than the entire sign.
Staff also noted plans to standardize park placards across multiple sites, refurbish rundown signs, and cover ancillary costs such as paint and entrances to the industrial park. A separate line for website redesign and smaller advertising items was discussed; staff said the website item appeared in the budget retreat materials and is included in the administrative budget lines.
Small‑scale items in parks and community services were also discussed during the review: staff flagged a roughly $7,000 implementation cost for new cemetery-management software and a $15,000 placeholder for a parks and recreation master‑plan update if the parks and recreation committee decides to pursue outside consulting support. Councilmembers asked staff to provide a more detailed rollout plan and cost history for the previous branding effort.
