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Cabarrus tourism officials highlight $624 million visitor spending, ask commissioners to note FY26 growth
Summary
Cabarrus County tourism officials briefed the Board of Commissioners on visitor spending, marketing programs and the FY2026 occupancy-tax-funded budget projections during the May 5, 2025 work session; no board action was taken because of lack of quorum.
Cabarrus County tourism officials told the Board of Commissioners on May 5 that visitors spent about $624,000,000 in the county in 2023 and that occupancy-tax collections and hotel performance are up as the authority prepares a FY2026 budget proposal.
The tourism presentation, given by Donna Carpenter and John Mills to the Cabarrus County Board of Commissioners, summarized visitor spending, hotel inventory and marketing efforts; it also outlined planned FY2026 occupancy-tax revenues and spending plans tied to sales and marketing, personnel and sports development. Because the board did not have a quorum, commissioners only received the briefing and no formal vote was taken.
Carpenter said Cabarrus County has 30 hotels and about 3,000 room nights available in…
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