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CATCH Des Moines briefs Urbandale council; group says it generated $150 million in regional economic impact last year
Summary
Representatives of CATCH Des Moines presented to the council about the convention and visitors bureau’s role and recent results, saying the organization generated about $150 million in economic impact to the metro, sent 74 leads to Urbandale hotels and booked dozens of future events.
Greg Edwards, chief executive officer of CATCH Des Moines, and his staff presented an overview of the Greater Des Moines Convention and Visitors Bureau’s work and economic impact at the council meeting on May 5.
Edwards told the council that CATCH spends about 15% of its budget on administration and the remainder on sales, marketing and servicing events. He outlined a full events…
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