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DestinationIQ presents five-year tourism review and ROI figures; county briefed on metrics and next steps
Summary
Marketing firm DestinationIQ reviewed five years of work for Beaver County tourism, presented visitor spending and lodging-tax trends, and recommended continued continuity while the county searches for a new tourism director; commissioners asked questions but took no immediate contract vote.
DestinationIQ staff presented a multi-year review of marketing work in Beaver County and summarized visitor spending, lodging-tax trends and staffing recommendations.
The firm said it began its contract in December 2020 and that recent data from state sources show visitors spent about $111 million in Beaver County in 2023, a year-over-year increase DestinationIQ attributed in part to marketing and industry recovery. Presenters said…
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