The Walton County Design Review Board on May 1 approved a building sign for Planet 13, a cannabis dispensary, at the corner of Forest Shore Drive and Highway 98 West in District 4. Planning staff described the application as a building sign measuring 200 inches by 36 inches, for a stated total of 50 square feet, and recommended entry of the staff report into the record.

The application prompted detailed discussion about composition, overall visual weight and possible need for a deviation. Board members and staff noted the applicant’s preferred stacked composition (placing "Planet 13" above the tagline) would have exceeded the 36-inch maximum height and thus required a formally noticed deviation. Peyton Mosley, senior vice president at Planet 13, said the business preferred to proceed without a deviation to install signage promptly and noted visibility constraints from Highway 98: "And, honestly, as a business owner, it's not as visible. If you look at the building sign stack, it's very small from 98. We're set back pretty far, so this gives us a little bit more visibility from from the [road]." (Peyton Mosley, senior vice president, Planet 13)

Applicants from Coastline wholesale signs (Nicholas Florio) and Planet 13 described the sign as channel-letter illumination rather than a heavy, internally lit cabinet; they agreed to adjust the graphic treatment to reduce the perceived "black box" effect. Board members proposed reversing the tagline treatment so the capsule would be white with black letters to better match the building facade; the applicant agreed to that change. The board also discussed prior instances where installed signage differed from approved renderings and noted the county’s process for deviations and inspections.

A board member moved to approve the Planet 13 building sign with the condition that the tagline "Cannabis for the planet" be reversed to black letters on a white capsule. The motion carried by voice vote recorded as "Aye." Staff advised the applicant about the option to return later with a noticed deviation request if the applicant preferred a different stacked arrangement.

Board members emphasized that deviations can be approved when properly noticed and that applicants may seek feedback at a prior meeting if they want nonstandard layouts without delaying other permit steps.