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Keller economic director reports 23 new business openings this year, forecasts flat sales tax for 2026
Summary
Economic Development Director Safia reported 23 new business openings so far this year, updates on recruitment activity and a preliminary sales‑tax forecast that treats 2026 conservatively; staff urged residents to ``keep it in Keller'' to support the local tax base and incentive programs.
City Economic Development Director Safia briefed the council on business activity and preliminary sales‑tax projections as part of the budget process.
Safia said seven businesses opened in April (addresses and names were read into the record) and that 23 businesses have opened in Keller so far this year; Safia also noted active recruitment efforts for several large vacant spaces including the former Petco and Genie Rocket sites. The city’s small‑business week promotion and restaurant week events were ongoing.
On incentives and the budget, staff listed current and projected incentive commitments. Safia told council the city budget for economic development incentives is increasing in 2026 primarily because of a number of one‑time reimbursements and the end of multi‑year commitments. She said one‑time items such as permit reimbursements were expected to peak in 2026 and that, after those payments, the incentive budget would settle at a higher but sustainable baseline.
On sales tax receipts, staff reported first‑quarter receipts included a one‑time audit correction (~$320,000) that skewed early results; removing that adjustment, the quarter was close to budget. The conservative 2026 projection treats receipts as essentially flat, with growth in non‑store (internet) sales and equipment rental cited as drivers in recent quarters. Staff again urged residents to direct purchases to Keller businesses and reminded the council that online orders delivered to Keller addresses generate local sales tax.
The council discussed top retail filers, restaurants that create foot traffic, and the city’s facade grant program. No formal council action was taken; this was an informational report during the work‑session portion of the agenda.
