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Commissioners back letter of support for Happy Valley Adventure Bureau content‑creator grant
Summary
The board approved a letter supporting a $75,000 state grant application by the Happy Valley Adventure Bureau to bring content creators and increase digital marketing of Centre County tourism assets.
The Board of Commissioners voted to provide a letter of support for a Happy Valley Adventure Bureau grant application seeking $75,000 to fund visits by content creators and related promotion of Centre County tourism.
Ed Stoddard, representing the bureau, said the organization hosted 22 content creators this fiscal year and plans to expand the program to increase digital marketing reach. Commissioners said tourism employment in the county now exceeds 8,000 residents and praised the bureau for experimenting with new marketing tactics.
Why it matters: commissioners said targeted digital content can broaden the county’s tourism reach, support restaurants and lodging and complement traditional marketing. Commissioner Dersham asked about scale and Commissioner Concepcion expressed support for the approach.
The board approved the letter of support by voice vote.
Ending: The bureau said it will also seek a second grant opportunity and will return to the commissioners with additional requests if needed.
