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East Troy presenter credits scavenger games and lights for winter tourism growth
Summary
A presenter at the Village of East Troy meeting outlined recent marketing events — including a citywide scavenger hunt and a month‑long winter light show — and said those programs corresponded with increased room tax revenues and higher retail sales during event dates.
Vanessa, a presenter at the Village of East Troy meeting, told trustees that a series of marketing events and interactive attractions have helped extend the village’s tourism season and drive local spending.
Vanessa said the village launched a citywide “scavenger games” in 2024 that ran on three dates and “fused cutting edge technology with hands on puzzles and mind bending challenges.” She said the most popular date was an October Spooktacular that produced window projections and installations and that one participating business saw sales “59%…
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