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Lisle staff recommends Guide Studio to lead village branding effort; trustees supportive, process to include broad engagement
Summary
At the May 5 Committee of the Whole meeting, Lisle staff recommended hiring Guide Studio to lead a refreshed village brand, a process staff says is budgeted and intended to support communications and economic development.
At the May 5 Committee of the Whole meeting, Lisle staff recommended hiring Guide Studio to lead a village branding initiative intended to refresh the municipal brand, improve communications and support economic development.
Village Manager staff said the fiscal year budget includes funding for a branding refresh and that staff evaluated several proposals and recommended Guide Studio. Kathy Fermat of Guide Studio described a four‑step approach that begins with research and engagement, moves to strategy and planning, then design and finally implementation and wayfinding.
"Every place has a brand," Fermat said during her presentation, adding that the…
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