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Chamber reports growing membership, visitor traffic and new initiatives
Summary
The Show Low Chamber of Commerce reported membership growth to 361 members, expanded digital outreach and plans for events including Solo Days, a business liaison committee and a new visitors relocation guide; the chamber said it finished 2024 “in the black” and named a new executive board.
The Show Low Chamber of Commerce presented a briefing to the council outlining membership growth, visitor-center traffic and planned events.
Chamber President Brewer said digital visitor metrics and social media outreach increased in 2024, pointing to 54,000 website visitors and nearly a million social media views across platforms. The chamber reported it has 361 members, a 239% increase since November 2022, and a 99% retention rate year over year.
Brewer said the chamber finished 2024 “$3 grand in the black with a balance of $27.05 between both of our checking accounts” and announced a newly created business liaison committee chaired by Steve North to engage member and nonmember businesses. The Chamber is also reinstating Chamber Ambassadors, a volunteer group to support member engagement.
Planned 2025 activities cited included no-cost business classes with the SBDC and Northland Pioneer College, Solo Days (a two-day event in June), the Big Biz Expo, a new solo music festival this fall, monthly ribbon cuttings and a Chamber Gala and Awards Dinner set for Dec. 5 at Torreon Grill. The chamber is partnering with White Mountain Economic Development on business incubator roundtables, job fairs and a visitors/relocation guide to be distributed in Phoenix-area markets.
Council members praised the chamber’s direction and new initiatives. The presentation was informational; no council action was required or taken.
