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Rancho Mirage expands Shop Local gift‑card bonus for Visit Greater Palm Springs restaurant week
Summary
Council approved a $10,000 bonus fund to offer a 50% additional value on Shop Local gift cards during Visit Greater Palm Springs’ Restaurant Week (May 30–June 8). Staff said the earlier holiday bonus ran out in seven weeks and resulted in $160,000 in cards in circulation and strong restaurant redemptions.
The Rancho Mirage City Council on May 1 approved a limited Shop Local gift‑card bonus to coincide with Visit Greater Palm Springs’ restaurant week, allocating $10,000 to offer a 50% bonus on gift‑card purchases between May 30 and June 8.
Director of Marketing Gabe Cotting told the council the program launched in…
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