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Council approves $100,000 amphitheater programming master plan to broaden cultural offerings
Summary
The city awarded a contract to Victus Advisors for up to $100,000 to develop a five‑year programming master plan for the Rancho Mirage Amphitheatre, aiming to boost regional prominence, diversify content and establish branding, partnerships and financial feasibility.
The Rancho Mirage City Council on May 1 approved a contract, not to exceed $100,000, with Victus Advisors to prepare a programming master plan for the Rancho Mirage Amphitheatre.
Hailey Tice, marketing and events specialist, presented the consultant recommendation and scope. The master plan will analyze historical programming, audience demographics, comparable venues,…
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