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Des Moines adopts blue sailboat logo after committee debate on font, color and layout
Summary
After deliberation on color, type and layout, the City Council selected a simplified blue sailboat as Des Moines’ new logo and approved a navy/light‑blue palette and a sans/open font.
Administrative Services Director Bonnie Wilkins presented logo concepts to the Des Moines City Council at its May 1 study session, outlining public and council input on palette, typography and motif options.
What the council decided: After discussion and several procedural votes, the council narrowed design choices to a blue sailboat motif (staff’s Concept 1 palette) with a sans/open font (staff used Concept 7 font in navy). In a final vote to select the top‑left design option presented, the council…
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