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Alpharetta authority approves $75,000 commitment for CAA ICON sports-market feasibility study
Summary
The Development Authority of Alpharetta voted 6-0 to approve up to $75,000 in funding toward a $150,000 CAA ICON market and sports feasibility study, contingent on a matching $75,000 contribution from the Alpharetta Convention and Visitors Bureau; the authority also approved its financial report for Feb. 28, 2025.
The Development Authority of Alpharetta voted unanimously to authorize up to $75,000 toward a market and sports feasibility study by CAA ICON, with the Alpharetta Convention and Visitors Bureau (CVB) expected to provide the other $75,000.
The study contract would not exceed $150,000 and, if approved by the authority, would proceed contingent on a $75,000 contribution from the CVB, which staff said is anticipated to be considered by the bureau next week. The authority also approved its financial management report as of Feb. 28, 2025, during the same meeting.
Charlie, a City of Alpharetta staff member, described the request as "a request from the City of Alpharetta…
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