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LTAC discusses lodging‑tax increase, possible Tourism Promotion Area; operators’ signatures required

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Summary

Committee members discussed two pathways to raise promotion revenue: a direct lodging‑tax increase or creating a Tourism Promotion Area (TPA). A TPA would require signatures from operators representing 60% of local lodging to form; no formal vote taken.

Sunnyside’s Lodging Tax Advisory Committee discussed May 1 whether to pursue an additional lodging tax or to form a Tourism Promotion Area (TPA) to generate more funds for marketing and promotion. Committee members described each path and noted procedural hurdles but took no formal action.

Committee members explained that a TPA is a locally defined assessment…

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