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LTAC approves $10,000 incubator fund for new events, earmarked for 2026 applications

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Summary

The Sunnyside Lodging Tax Advisory Committee voted unanimously May 1 to allocate $10,000 to a new incubator fund to seed proposed events for the 2026 LTAC application cycle.

The Sunnyside Lodging Tax Advisory Committee voted on May 1 to allocate $10,000 to a new incubator fund intended to support proposals for new events. Committee members said the money is intended to seed projects that attract visitors and lodging demand and that applicants should plan for the 2026 funding cycle.

A motion to allocate $10,000 to the incubator fund passed by voice vote; committee members recorded collective “ayes” and the chair declared the motion carried. Committee members discussed examples of potential projects — dairy‑themed events, hops and varietal tours, farmers markets and tasting‑room packages — and emphasized organizers should be ready to present complete event plans for the next application round.

City staff said the incubator allocation is intended as a pilot; the committee expects staff to publish guidance and an application timetable so potential organizers can prepare proposals in time for next year’s cycle.