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Sunnyside City contracts content firm for VisitSunnyside rebrand and event marketing
Summary
City staff selected YesWASCO to produce digital content and build a VisitSunnyside brand; the contract is about $47,000 and staff plan a July website launch. Videos shot for local businesses have already reached large audiences, staff said.
Sunnyside City Manager Mike Gonzalez told the Lodging Tax Advisory Committee on May 1 that the city has identified a content‑creation firm (YesWASCO) to produce video content and support a VisitSunnyside rebrand. Gonzalez said the contract amount is about $47,000 for the year and includes three short videos, content library building, and on‑site marketing support for major events including the Cinco de Mayo festival.
Gonzalez said staff have already produced several event videos and a short piece on a local business that has reached an estimated 100,000 viewers in the region. The city intends to promote the videos digitally and to launch a VisitSunnyside website when there is sufficient content, targeting a July rollout. Gonzalez said he planned to bring the contract to council for formal approval but defended the approach as a way to create a searchable, city‑controlled library instead of relying on regional tourism partners for ad‑hoc materials.
Committee members asked whether this work constitutes a full rebrand or primarily content production; Gonzalez said content creation and a nascent rebranding platform are both part of the scope, but the immediate priority is building a content library to populate a VisitSunnyside site and social channels. The firm was described as providing digital‑first marketing (video and social) rather than print collateral, though staff noted existing printed collateral from Yakima Valley tourism remains available.
No formal procurement vote was taken at the committee meeting; the city manager said he would present the contract to the city council for final approval.
