Parks committee approves $20,000 Children’s Hospital sponsorship for Kids Day at Bay Beach

The Green Bay Parks Committee voted to recommend approval of a $20,000 sponsorship agreement with Children’s Hospital and Health System Inc. for Kids Day at Bay Beach Amusement Park on June 25, 2025.

The sponsorship agreement, presented by parks staff member Dan, would allocate $10,000 for free rides for children wearing wristbands from 3 p.m. to close, $1,500 for promotional giveaways, $1,500 for signage and $7,000 for entertainment. Dan told the committee the hospital "would like to do so again" after serving as a major donor the previous year and said the law department reviewed the contract and was comfortable moving forward.

Committee members discussed how the $20,000 fits into the event budget. Alder De Lee and Alder Wery noted the sponsorship covers the bulk of expenses for the Bay Beach portion of the event, including entertainment, tents and other event infrastructure. Alder Presley moved approval; Alder De Lee seconded. All committee members present voted aye.

The committee packet notes Kids Day has been held for more than 20 years and that last year was the first time the city offered a major sponsorship opportunity. Parks staff said the event will again be hosted at Bay Beach Amusement Park and that completion of a West End train expansion and new restrooms by the event is still "tentative and not set in stone." The sponsorship agreement will go to the full Common Council next Tuesday for final approval at 6:00 p.m.

The committee vote was to recommend approval; no council-level action has yet occurred.