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Laredo board reviews Semana Santa promotions, Canada outreach and binational emergency training
Summary
At its May 1, 2025 meeting the Laredo tourism board heard a marketing report detailing promotions tied to Semana Santa, outreach to Canada via a reverse marketplace, a binational virtual emergency-fire training, and a slate of upcoming events including a May 17 anniversary celebration and a May 20 press conference.
At its May 1, 2025 meeting the Laredo tourism board heard a marketing report detailing promotions tied to Semana Santa, an expanding outreach to Canada, binational emergency-training collaboration with Mexican states and a series of upcoming events including a May 17 community anniversary celebration and a May 20 press conference.
Staff told the board the tourism office distributed 1,200 oversized fans at two high‑traffic locations during Semana Santa as giveaways and conversation starters, and hosted three social-media content creators — Omar Narvaez, Omar Martinez and Ignacio Lara — to showcase family and food itineraries. “We distributed 1,200 vibrant oversized fans featuring imagery of Loreto,” a staff presenter said, describing the…
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