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Pacifica council adopts tourism marketing district; lodging to pay 0.5% assessment starting July 1
Summary
The City Council approved a new Pacifica Tourism Marketing District, a half-percent assessment on short-term lodging revenue to begin July 1 and replace the existing Business Improvement District.
The Pacifica City Council voted unanimously April 28 to establish the Pacifica Tourism Marketing District, a new assessment program to fund destination marketing and visitor services.
Under the management district plan adopted by the council, lodging businesses — including hotels, RV parks and short-term rentals — will pay a 0.5 percent assessment on room revenue. Assessments will be collected in tandem with the city’s transient occupancy tax (TOT). The district is set to begin assessments on July 1, 2025; the city’s existing…
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