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Communications staff defends Hootsuite, archives and Canva costs; committee asks for efficiency review
Summary
Communications staff explained the town’s digital subscriptions — Canva, Hootsuite and ArchiveSocial — and defended current expenditures because of historical analytics, archiving needs and email-list caps; the committee asked staff to review tools for consolidation.
At the April 28 Finance Committee meeting Whitney, a communications staff member, described the town’s current software stack for public communications and why staff recommended retaining multiple subscriptions.
Whitney said the town likely needs to upgrade Canva in the next two years because account limits are tied to email-sending volume; she also said the social-media scheduler (Hootsuite or similar)…
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