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Council declines to confirm BZA denial of Sequoia Financial's illuminated sign; staff to craft signage ordinance

3155354 · April 30, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Council debated a request from Sequoia Financial for a 72.9-square-foot illuminated wall sign at 5910 Landerbrook; a motion to confirm the Board of Zoning Appeals denial failed and council directed staff to draft citywide signage legislation for the corporate park.

Mayfield Heights City Council on April 28 considered Sequoia Financial Group’s request for a large illuminated wall sign at 5910 Landerbrook and reviewed a prior Board of Zoning Appeals (BZA) denial. After public comment from Sequoia and discussion of sign code practices, a motion to confirm the BZA denial failed on a roll-call vote; council members directed staff to prepare ordinance language for signage in the corporate park to be considered at the next meeting.

Joe Glick, identifying himself as Sequoia Financial Group’s chief operating and chief financial officer, told council the office at 5910 would serve as Sequoia’s “Cleveland area beachhead” and argued that prominent signage would help clients find the firm within a…

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